Vision & Mission

Vision

We envision a world where everyone loves to learn.

Mission

Our products inspire kids and families to think deeper, play longer, and figure stuff out.

We make:

• Science toys and kits that teach through fun, hands-on experimentation

• Games that challenge the mind and bring people together

• Activity toys that encourage imagination and open-ended play

• Curricula that support educators to make learning enjoyable and effective

Core Values

Integrity
We are committed to honesty in our words and actions. We endeavor to build lasting trust with everyone — our colleagues, consumers, retailers, and suppliers — by always doing the right thing.

Empathy
We lead with compassion and strive to understand different perspectives. Our actions are rooted in kindness, respect, and responsibility toward people and the planet.

Excellence
We sweat the small stuff. We deliver extraordinary quality and results through our tenacity, persistence, and dedication. We value the diverse talents of our team members and empower them to take initiative and continually raise the bar.

Curiosity
We greet the world with open minds. We listen to fresh ideas and try new things. We take intelligent risks and adapt from experience, nurturing a culture of growth, creativity, and innovation.

Science
We learn through observation and evidence. We question the status quo, apply the scientific method, and value informed dialogue. We believe in the power of science to solve problems, improve lives, and inspire wonder.